Work

the impact of a product-harm crisis on marketing effectiveness

Year: 2006

Type: article

Source: Research portal (Tilburg University)

Authors: Harald J. van Heerde, Kristiaan Helsen, Marnik G. Dekimpe

Institutions: University of Waikato, Hong Kong University of Science and Technology, Tilburg University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2586819481

FWCI:

Cites:

Cited by: 19

Related to: 10