Work

Building Brand Identity in Competitive Markets: a Conceptual Model

Year: 2017

Type: article

Source: International Educational Scientific Research Journal

Authors: Muhemmed Fasil, Prajay Birla

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2587168045

FWCI: 39.11

Cites: 12

Cited by: 205

Related to: 10