Work

Bundling and Consumer Evaluations of Individual Bundle Components

Year: 2004

Type: dissertation

Source: VTechWorks (Virginia Tech)

Author: Shibin Sheng

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2587338598

Cites: 98

Cited by: 3

Related to: 10