Work

Cultural influence on brand loyalty of rural consumers in the Indian context

Year: 2017

Type: article

Study design: Observational Study

Source: Journal of Asia Business Studies

DOI: 10.1108/jabs-08-2015-0137

Authors: Rashmi Ranjan Parida, Sangeeta Sahney

Institutions: Centurion University of Technology and Management, Indian Institute of Technology Kharagpur

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2587938172

FWCI: 2.473

Cites: 26

Cited by: 17

Related to: 10