Work

Entwicklungstendenzen der Markenführung aus Handelsperspektive

Year: 2004

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-01557-4_112

Authors: Joachim Zentes, Dirk Morschett

Institution: Saarland University

Language: German

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W258889699

FWCI: 4.474

Cites: 28

Cited by: 8

Related to: 10