Work

Kellogg on Advertising and Media

Year: 2008

Type: article

Author: Bobby J. Calder

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2589561991

FWCI: 5.08

Cites:

Cited by: 65

Related to: 10