Work

The effect of brand consciousness on interpersonal influences, brand values, and purchase intention: Cases for American and Korean college students

Year: 2017

Type: article

Study design: Observational Study

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2016.1274665

Authors: Kiseol Yang, Jiyoung Kim, Youn-Kyung Kim

Institutions: University of North Texas, Gangdong University, University of Tennessee at Knoxville

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2589672452

FWCI: 1.979

Cites: 56

Cited by: 12

Related to: 10