Work

Advertising Effectiveness for Financial Services Firms: Evidence from the Life Insurance Industry

Year: 2016

Type: article

Source: Journal of Insurance Issues

Authors: Stephen G. Fier, David M. Pooser

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2590405444

FWCI: 1.551

Cites: 35

Cited by: 6

Related to: 10