Work

How Does a Product Market's Typical Price Promotion Pattern Affect the Timing of Households' Purchases? An Empirical Study Using UPC Scanner Data

Year: 1992

Type: article

Source: Rare & Special e-Zone (The Hong Kong University of Science and Technology)

Authors: Kristiaan Helsen, David C. Schmittlein

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2590625655

FWCI: 1.411

Cites:

Cited by: 24

Related to: 10