Work

The Strategic Role of Authenticity in the Luxury Business

Year: 2017

Type: book-chapter

Source: Environmental footprints and eco-design of products and processes

DOI: 10.1007/978-981-10-2917-2_2

Authors: Patricia Anna Hitzler, Günter Müller-Stewens

Institution: University of St.Gallen

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2591378136

FWCI: 5.674

Cites: 36

Cited by: 15

Related to: 10