Work

The Effects of Price Primacy on Decision-Making and Perceptions of Product Value

Year: 2011

Type: article

Source: ACR North American Advances

Authors: Uma R. Karmarkar, Baba Shiv, Brian Knutson

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2591603428

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