Work

Experiential Marketing, Emotional Branding, and Brand Trust and Their Effect on Loyalty on Honda Motorcycle Product

Year: 2011

Type: article

Source: Journal of Economics Business and Accountancy Ventura

DOI: 10.14414/jebav.v14i1.12

Author: Nuruni Ika Kustini

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2591611718

FWCI: 3.711

Cites: 1

Cited by: 40

Related to: 10