Work

Positioning Strategies of Retail Firms in Ghana

Year: 2017

Type: article

Source: Journal of African Business

DOI: 10.1080/15228916.2017.1278669

Authors: Faustin Apeletey Adokou, Eric Kyere-Diabour

Institutions: Ho Technical University, Ghana Christian University College, Ghana Meteorological Agency, Ghana Standards Authority

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2591636627

FWCI:

Cites: 47

Cited by: 7

Related to: 10