Work

Advertising and the Mind of the Consumer

Year: 2020

Type: book

Source: Routledge eBooks

DOI: 10.4324/9781003114833

Author: Max Sutherland

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2591812558

FWCI: 2.584

Cites:

Cited by: 94

Related to: 10