Work

Dietary supplement advertising in the US

Year: 2012

Type: article

Abstract: Dietary supplement advertising is an important, yet neglected, advertising research subject. This article overviews the US dietary supplement industry, describes advertising practices for dietary supplement products, and reviews the existing research on the topic. Based on the literature review, we offer a research agenda for advertising researchers around the world to stimulate and guide future investigations of dietary supplement advertising.

Source: International Journal of Advertising

DOI: 10.2501/ija-31-3-547-577

Authors: Denise E. DeLorme, Jisu Huh, Leonard N. Reid, Soontae An

Institutions: University of Central Florida, University of Minnesota, University of Georgia, Ewha Womans University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2591847701

FWCI: 8.209

Cites: 60

Cited by: 30

Related to: 10