Work

Ritualization: A Strategic Tool to Position Brands in International Markets

Year: 2017

Type: article

Source: Journal of International Marketing

DOI: 10.1509/jim.16.0104

Authors: Amalesh Sharma, V. Kumar, Sourav Bikash Borah

Institutions: Texas A&M University, Indian School of Business, Georgia State University, Indian Institute of Management Bangalore

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2591949508

FWCI: 8.904

Cites: 106

Cited by: 41

Related to: 10