Work

Corporate brand expressions in industrial brand: Evidence from Malaysia

Year: 2015

Type: article

Study design: Observational Study

Authors: Yahya Abdul Aziz, Muhammad Haszlinna Mustaffa

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2592083598

FWCI:

Cites: 33

Cited by:

Related to: 10