Work

Electric appliance advertising: the role of the Good Housekeeping Institute

Year: 2017

Type: article

Source: Journal of Historical Research in Marketing

DOI: 10.1108/jhrm-07-2016-0016

Authors: Erika L. Paulson, Mary E. Schramm

Institution: Quinnipiac University

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2592322002

FWCI: 1.979

Cites: 28

Cited by: 15

Related to: 10