Work

Odor in Marketing

Year: 2017

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-26932-0_56

Authors: Nathalie Nibbe, Ulrich R. Orth

Institution: Christian-Albrechts-Universität zu Kiel

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2592569015

FWCI: 5.674

Cites: 139

Cited by: 13

Related to: 10