Work

Consumer´s Love and Willingness to Sacrifice for a Brand

Year: 2011

Type: article

Author: Sandra María Correia Loureiro

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2593019275

FWCI: 3.48

Cites: 30

Cited by: 15

Related to: 10