Work

Developments in marketing science

Year: 2000

Type: book

Source: University of Groningen research database (University of Groningen / Centre for Information Technology)

Authors: Harlan E. Spotts, H.L. Meadows

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2593497912

FWCI: 8.768

Cites:

Cited by: 177

Related to: 10