Work

How to Create High Emotional Consumer-Brand Relationships? The Causalities of Brand Passion

Year: 2007

Type: article

Authors: Hans H. Bauer, Daniel Heinrich, Isabel Martin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2593870727

FWCI: 3.682

Cites: 38

Cited by: 102

Related to: 10