Work

Everyday Low Pricing: A Private Brand Growth Strategy in Traditional Food Retailers

Year: 2017

Type: article

Source: Journal of Food Products Marketing

DOI: 10.1080/10454446.2017.1266563

Author: Russell J. Zwanka

Institution: SUNY New Paltz

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2594042601

FWCI: 0.989

Cites: 14

Cited by: 7

Related to: 10