Work

Effects of Social Media on Consumers’ Sports Brand Experiences and Loyalty

Year: 2017

Type: book-chapter

Study design: Observational Study

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-45596-9_194

Authors: Juha Munnukka, Heikki Karjaluoto, Tommi Mahlamäki, Ville Hokkanen

Institutions: University of Jyväskylä, Tampere University of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2594520464

FWCI: 11.35

Cites: 33

Cited by: 14

Related to: 10