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Creating Marketing Magic and Innovative Future Marketing Trends

Year: 2017

Type: book

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-45596-9

Author: Stieler, Maximilian

Institution: University of Bayreuth

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2594763464

FWCI: 12.66

Cites:

Cited by: 57

Related to: 10