Work

Do Resonant Advertisements Resonate with Consumers?

Year: 2017

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-2017-007

Authors: Jieun Choi, Charles R. Taylor, Doo-Hee Lee

Institutions: Kangwon National University, Villanova University, Korea University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2594904525

FWCI: 1.846

Cites: 44

Cited by: 7

Related to: 10