Work

Do green packages lead to misperceptions? The influence of package colors on consumers’ perceptions of brands with environmental claims

Year: 2017

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-017-9420-y

Authors: Joon Yong Seo, Debra L. Scammon

Institutions: State University of New York, SUNY Brockport, University of Utah

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2594928819

FWCI: 7.42

Cites: 46

Cited by: 105

Related to: 10