Work

The customer value proposition: evolution, development, and application in marketing

Year: 2017

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-017-0523-z

Authors: Adrian Payne, Pennie Frow, Andreas Eggert

Institutions: UNSW Sydney, The University of Sydney, Paderborn University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2595551100

FWCI: 40.25

Cites: 119

Cited by: 468

Related to: 10