Work

Using online service-scape to appeal to customers : a focus on hedonic shoppers

Year: 2015

Type: article

Study design: Observational Study

Source: DOAJ (DOAJ: Directory of Open Access Journals)

Author: Mercy Mpinganjira

Institution: University of Johannesburg

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2595813841

FWCI: 1.373

Cites: 51

Cited by: 4

Related to: 10