Work

Spannung Marke für komplexe B-to-B-Unternehmen

Year: 2008

Type: article

Source: Alexandria (UniSG) (University of St.Gallen)

Author: Christian Belz

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2595889235

FWCI: 2.54

Cites:

Cited by: 7

Related to: 10