Work

The Brand Mindset

Year: 1999

Type: book

Author: Duane E. Knapp

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2596185463

FWCI:

Cites:

Cited by: 70

Related to: 10