Work

Daily deal shoppers: What drives social couponing?

Year: 2017

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2017.03.005

Authors: M. Ieva, F. De Canio, C. Ziliani

Institutions: University of Parma, University of Ferrara

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: U.S. Department of Defense

OpenAlex ID: W2596449148

FWCI: 8.904

Cites: 72

Cited by: 41

Related to: 10