Work

Consumer Learning by Analogy: A Model of Internal Knowledge Transfer

Year: 1997

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209509

Authors: Jennifer Gregan‐Paxton, Deborah Roedder John

Institution: Washington State University Vancouver

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2064116686

FWCI: 8.313

Cites:

Cited by: 385

Related to: 10