Work

Marketing's Responsibility for the Value of the Enterprise

Year: 2010

Type: article

Authors: Robert F. Lusch, Frederick E. Webster

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2597777606

FWCI: 4.751

Cites: 49

Cited by: 16

Related to: 10