Work

A study of the authenticity of traditional cultural products: focus on Korean, Chinese, and Japanese consumers

Year: 2017

Type: article

Study design: Observational Study

Source: Journal of Global Scholars of Marketing Science

DOI: 10.1080/21639159.2017.1283794

Authors: Seulgi Lee, Eunju Ko, Heeju Chae, Chieko Minami

Institutions: Jeil Pharmaceutical (South Korea), Yonsei University, Kyungsung University, Kobe University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2597843662

FWCI: 3.462

Cites: 36

Cited by: 15

Related to: 10