Work

What Consumerism Means to Marketers

Year: 1972

Type: article

Source: Harvard business review

Author: Philip Kotler

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2598073334

FWCI: 17.67

Cites:

Cited by: 233

Related to: 10