Work

The Value of Storytelling in the Marketing Curriculum

Year: 2015

Type: article

Authors: Henry Greene, Khoon Y. Koh, Joseph Bonnici, Jared A. Chase

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2599008558

FWCI:

Cites:

Cited by: 6

Related to: 10