Brand experience and customer citizenship behavior: the role of brand relationship quality
Year: 2017
Type: article
Study design: Observational Study
Source: Journal of Consumer Marketing
Authors: Lishan Xie, Patrick Poon, Wenxuan Zhang
Institutions: Sun Yat-sen University, Lingnan University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2599662472