Work

Antecedents of consumer animosity and the role of product involvement on purchase intentions

Year: 2017

Type: article

Study design: Observational Study

Source: American Journal of Business

DOI: 10.1108/ajb-08-2016-0028

Authors: Ji Eun Park, Sung-Joon Yoon

Institutions: Cleveland State University, Kyonggi University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2600360419

FWCI: 6.925

Cites: 56

Cited by: 53

Related to: 10