Work

Segmenting female consumers: high-involvement personal services

Year: 2017

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-11-2016-0205

Authors: Borut Milfelner, Tanja Vidergar Kikel, Damijan Mumel, Aleksandra Pisnik

Institution: University of Maribor

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Gender equality, Good health and well-being

Open Access status: closed

OpenAlex ID: W2600538628

FWCI: 0.397

Cites: 32

Cited by: 7

Related to: 10