Year: 2006
Type: dissertation
Abstract: Some consumers are fed up with what they see as selfish, deceptive and manipulative behavior from companies.Consumers are also angry about companies' self-centered disregard for the interests of otherstheir employees, the environment, geographic neighbors, and consumers themselves.This research studies consumer cynicism.Consumer cynicism is a perception that firms are willing to take advantage of consumers and others to get what they want, even to the point of deliberate dishonesty
DOI: 10.32469/10355/4352
Author: Amanda E. Helm
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W2600669396