Work

The Pokémonisation of the first moment of truth

Year: 2017

Type: article

Source: International Journal of Web Based Communities

DOI: 10.1504/ijwbc.2017.084417

Authors: Zahy B. Ramadan, Maya F. Farah

Institution: Lebanese American University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2601608192

FWCI: 2.968

Cites: 48

Cited by: 15

Related to: 10