Work

Generous Paupers and Stingy Princes: Power Drives Consumer Spending on Self versus Others

Year: 2010

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/657162

Authors: Derek D. Rucker, David Dubois, Adam D. Galinsky

Institution: Northwestern University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2042605568

FWCI: 24.7

Cites: 37

Cited by: 333

Related to: 10