Work

Cost Effectiveness of Advertising

Year: 1985

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1985.11105056

Author: Richard M. Sparkman

Institution: Dalhousie University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2602523124

FWCI: 2.855

Cites: 12

Cited by: 5

Related to: 10