Work

Climbing down the ladder makes you play it safe

Year: 2017

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-04-2016-0213

Authors: Youjae Yi, Seo Young Kim, Jae Won Hwang

Institution: Seoul National University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2602764008

FWCI: 1.979

Cites: 46

Cited by: 15

Related to: 10