Work

Advertising in China

Year: 1986

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1986.11106983

Authors: Suk-ching Ho, Yat-ming Sin

Institution: Chinese University of Hong Kong

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2603013022

FWCI: 5.39

Cites:

Cited by: 37

Related to: 10