Work

SME brand identity: its components, and performance effects

Year: 2017

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-01-2016-1083

Authors: Timo Muhonen, Saku Hirvonen, Tommi Laukkanen

Institution: University of Eastern Finland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2603069331

FWCI: 9.398

Cites: 75

Cited by: 65

Related to: 10