Work

The Effects Of E-Cash Coupons Value And Consumer Involvement On Behavioral Intentions

Year: 2016

Type: article

Authors: Lisa Y. Chen, Chia-Shin Guo, Tawonga Gondwe

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2603086224

FWCI: 0.517

Cites: 17

Cited by: 2

Related to: 10