Work

Social Identities and Brand Preference in an Underdeveloped Market

Year: 2008

Type: conference-paper

Source: UWA Profiles and Research Repository (University of Western Australia)

Authors: Ryang Suk Lee, Tito Tezinde, S.F. Syed Ahmad, Jamie Murphy

Institution: The University of Western Australia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2603094491

FWCI:

Cites: 22

Cited by:

Related to: 10