Work

Communications and the Reality of Marketing in Professional Service Firms

Year: 1990

Type: article

Study design: Observational Study

Source: International Journal of Advertising

DOI: 10.1080/02650487.1990.11107159

Author: Neil A. Morgan

Institutions: Cardiff University, University of Wales

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2603197601

FWCI: 1.37

Cites: 17

Cited by: 7

Related to: 10